Behaviour design, sold as a service to UK schools and MATs.
Tiny daily active recall. Engineered to be easier to start than scrolling.
Trust CEOs and headteachers. Whole-school annual licence.
Students always free. Price never the barrier for the students who need it most.
Habit density data and trusted school-grounded content compound over time.
Pilot-first. Co-validation with founding schools before scale.
You see the attainment gap as a behaviour design problem, not a content problem.
You believe in moving carefully when the buyer is a school.
You back founders engineering the right behaviour to become the easy behaviour.