Habit formationas a service to schools.

Category.

Behaviour design, sold as a service to UK schools and MATs.

Wedge.

Tiny daily active recall. Engineered to be easier to start than scrolling.

Buyer.

Trust CEOs and headteachers. Whole-school annual licence.

Free layer.

Students always free. Price never the barrier for the students who need it most.

Moat.

Habit density data and trusted school-grounded content compound over time.

Stage.

Pilot-first. Co-validation with founding schools before scale.

Conviction in UK education.

You see the attainment gap as a behaviour design problem, not a content problem.

Patient capital.

You believe in moving carefully when the buyer is a school.

Mission alignment.

You back founders engineering the right behaviour to become the easy behaviour.